It’s fifteen minutes to 1AM, well past my regular bedtime, whatever that may be. This night I’m purposefully staying up to see the blood moon. Though I’m not an astronomer of any kind, I do find it fascinating to think I have the opportunity to see a natural phenomenon four times over the next year or so that was never remotely possible for Mozart, George Washington or Abraham Lincoln. For the fleeting hour to come, I’ll have a sense of history in the making.
In reality, we are all —in every moment—making history. We may not end up in the history books or e-readers or whatever technology delivers information to the future, but we are each in our own way creating the culture that will be studied. Your business is a part of the history being written. What legacy will you leave?