How to Use E-Signatures 1

How to Use E-Signatures

While the concept of using technology for a legal signature isn’t new (morse code was the first), a growing number of businesses and organizations are looking for a way to quickly obtain a legal signature without requiring you to be physically present.

Electronic Signatures Overview

Regulations for digital signatures may vary by location, but essentially the requirements are: Read more

Don’t Try to Reason with your Customers

As a small business owner, you need to accept what sales and marketing professionals have always known: people make decisions based on emotions. In today’s world, we have the studies in neuroscience and consumer behavior to prove it. Big corporations use this knowledge to lure customers away from you but if selling is a game, you have home field advantage. You can provide vital, emotional connections that big chains can only dream about.

We like to think of ourselves as rational, intelligent beings but when it comes to making buying decisions, the reasoning mind simply can’t perform. In Antonio Damasio’s book Descartes Error, he shares his studies on measuring the connections between thinking and emotions. When presented all the facts necessary for making a decision, people were unable to make a choice when they couldn’t access how they felt about the options. In short, your marketing should engage your customers’ dorsolateral prefrontal cortex. Read more