First rule for effective SEO: Don’t panic!

Many small business owners, upon learning of the importance of Search Engine Optimization (SEO), immediately leap into a frenzied state for which they’ll fork over money to anyone who promises to handle this mysterious, internet success and online life-threatening mandate for them. If you’re freaking out, trust me—someone out there is eagerly waiting to sell you some snake oil.

Breathe…breathe…

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