Using hashtags on Instagram can help your content be found by the right people, which can lead to increased engagement and brand awareness.

Hashtags can help your content be discovered by users who are searching for content related to your topic. Hashtags also make your content easier to find in searches and hashtag feeds, which can lead to more likes, comments, and shares.

Using relevant and popular hashtags can help more people discover your brand, and help you build communities around shared interests. But what if you don’t know what hashtags to use?

Let Meta AI Help Hashtag Research

Open the Instagram search tab. You should see a glowing purple and blue ring icon—it’s on the far left of the search bar.

In the search bar, enter:
“Please show me the top 10 hashtags for [topic or industry] with less than 1000 followers.”

Then tap the paper airplane icon on the far right. Meta’s AI will give you a targeted top 10 list of hashtags to use.

Why did we ask for less than 1000 followers? By honing in on your niche audience, you have a more targeted reach with less competition.