Social media use is changing faster than you can read this sentence.
People are abandoning legacy social media platforms, searching for newer platforms that align with their values. There is less trust and more content than ever…and only part of the new content was actually created by humans. These are indeed interesting times.
Younger audiences are searching for content on social platforms (rather than websites), using voice search, trusted communities, and leveraging AI tools for answers.
This shift in behavior means you can no longer simply post content on your website and expect people to find it. Content needs to be discoverable, including where your audience is actually looking.
You can rise to meet the audience searching for your voice
Healthy, online relationships are created in many of the same ways we create in-person relationships: listen first. Pay attention to what your audience is saying, what they like, what they’re looking for, and what they struggle with.
Paying attention will help you discover opportunities for genuine interactions because you will know what content to create that aligns with your mutual values and invites participation.
Yes, as in any relationship, you’ll need to remain open and willing to develop new capabilities. And I get it—the unknown, always changing landscape can feel scary and intimidating. But that’s why Big Vision Design is here. We can help you. You don’t have to do this alone.
Here are some of the ways we’ve helped our clients:
- Identifying which social platform(s) to use based on your audience and personal preferences
- Social media profile optimization
- Content strategies for a set period (e.g. short term, long term, etc.)
- Content creation strategies that help save time yet still create meaningful content
- Specific platform-based strategies
- Social media ad campaigns
Contact Pam Hausner today to help you build a relevant, social presence online: pam@bigvisiondesign.com